MagicBrief shut down · July 31, 2026

Best MagicBrief alternative for a private swipe file

MagicBrief closed on July 31, 2026. Before that, its plans started from about $249/mo and were clearly aimed at larger brands and agencies. Swiads is the affordable alternative for brand owners and small agencies: a private, local-first swipe file with spreadsheet export, and $4.99/mo when paid plans launch.

MagicBrief priced for…

Bigger brand and agency teams that needed boards, briefs, and storyboards, and could absorb from-about-$249/mo software.

Swiads priced for…

Brand owners and small agencies who want a private swipe file without enterprise tool bills. Team sharing comes on a higher tier.

What MagicBrief used to be

Useful context if you are migrating off a tool that no longer exists.

What people used it for

  • Collecting ads into boards
  • Turning inspiration into briefs and storyboards
  • Creative analytics on connected ad accounts
  • Agency-style workflows for larger creative teams

Why the jump to Swiads makes sense

  • From about $249/mo vs Swiads at $4.99/mo
  • Built for brand owners and small agencies, not only big-agency budgets
  • Private library first, without shared-discovery noise
  • Still available after MagicBrief went dark

Swiads vs MagicBrief

What you get now versus what MagicBrief charged for before it closed.

Feature comparison between Swiads and MagicBrief
  Swiads MagicBrief (shut down)
StatusBeta · live productShut down July 31, 2026
Private, non-pooled libraryBoards + shared library discovery
Local-first storageCloud
Chrome extension capture
Platform coverageMost major ad libraries and socials, incl. Google Ads, Reddit, XAds-heavy save
Brief / storyboard builderPrivate capture and export focus✓ Was a core strength
Team sharingHigher tierAgency / brand team workflows
Metrics and exportSaved metrics + XLSX exportBrief / board / analytics suite
Customizable library lookColors and backgroundStandard UI
Pricing$4.99/mo when paid launchesFrom about $249/mo

MagicBrief pricing and features reflect publicly listed positioning before shutdown and may vary by plan or era. This is orientation for buyers, not an exhaustive audit.

Why switch to Swiads after MagicBrief

Keep collecting inspo after shutdown

Boards and saves from MagicBrief are gone with the product. Swiads gives you a place to keep capturing ads and social posts into a library that stays private.

Priced for brand owners and small agencies

From about $249/mo was a large-brand line. Swiads is for brand owners and small agencies who still need a swipe file without that bill.

Make the workspace yours

Set library colors and background so the file manager feels comfortable to work in day to day.

Most affordable option here: $4.99

Beta is free. When paid plans launch, Swiads is $4.99/mo. Against MagicBrief’s from-about-$249/mo plans, that is the clearest price gap on this page.

Frequently asked

Did MagicBrief shut down?

Yes. It closed on July 31, 2026. Canva had acquired the company earlier. The standalone MagicBrief product is offline.

What did MagicBrief cost?

Public plans started from about $249 per month. That put it in larger-brand and agency territory. Swiads launches paid at $4.99 per month.

Who is Swiads for compared with MagicBrief?

MagicBrief sat at a big-team price point. Swiads is for brand owners and small agencies who want a private swipe file without that bill.

Will Swiads do briefs and storyboards like MagicBrief?

That was MagicBrief’s lane. Swiads is about saving ads and posts, keeping the library private, refreshing metrics on your saves, and exporting to XLSX. Team sharing is planned on a higher tier.

What does Swiads cost compared with MagicBrief?

Swiads is $4.99 per month when paid plans launch. Beta is free. MagicBrief started from about $249 per month before shutdown.