Denote is best if…
You want Ad Spy competitor tracking, spend filters while browsing, batch exports, and Denote AI in one research-heavy workspace.
Denote bundles swipe file, Ad Library, Ad Spy, and spend filters in the ad library, with Lite from $9/mo. Swiads is built for a quieter job: a private, local-first library with tracking, metric history, deep XLSX export, and $4.99/mo when paid plans launch.
You want Ad Spy competitor tracking, spend filters while browsing, batch exports, and Denote AI in one research-heavy workspace.
You want a calm private library without competitor Ad Spy or library-wide spend filters, with saved metrics including spend you can work with in spreadsheets, and a lighter personal price. Team sharing comes on a higher tier, below Denote’s team plans.
Strong on Ad Spy, spend filters, and batch export. Different job than a private personal library.
Side by side on the differences that actually matter.
| Swiads | Denote | |
|---|---|---|
| Private, non-pooled library | ✓ | Swipe file + Ad Library |
| Local-first storage | ✓ | Cloud |
| Chrome extension capture | ✓ | ✓ |
| Platform coverage | Most major ad libraries and socials, incl. Reddit, X | FB, IG, TikTok, YouTube, Pinterest, LinkedIn, Google |
| Ad Spy / brand tracking | Tracking view + refresh on your saves | ✓ Ad Spy slots by plan |
| Spend visibility | On saves: spend captured, refresh, history | In-library filters + EU spend |
| Metric history | ✓ Growth over time on saves | Not the focus |
| AI creatives | In development | ✓ Denote AI |
| Team sharing | Higher tier · lower team price | ✓ Seats by plan |
| Metrics and export | Deep XLSX export + library backup | Batch export + CSV from extension |
| Customizable library look | Colors and background | Standard UI |
| Pricing | $4.99/mo when paid launches | From $9/mo (Lite) |
Details reflect publicly listed positioning and may change. This is orientation for buyers, not an exhaustive audit.
Denote layers Ad Spy, spend filters, and batch exports on top of saving. Swiads stays focused on private capture, organization, and getting your metrics into spreadsheets when you need them.
Watchlist, metric refresh, and growth history on your saves, including spend where the platform shows it, not library-wide spend filters on every ad.
Set library colors and background so the file manager feels comfortable to work in day to day.
Beta is free. When paid plans launch, Swiads stays at $4.99/mo. Denote Lite starts at $9/mo.
Denote combines swipe file, Ad Library browsing, and Ad Spy competitor tracking in one cloud workspace. Swiads keeps a private library of only what you choose to save, local-first.
Different workflow, not a missing feature. Denote adds spend filters and EU spend visibility while you browse whole ad libraries. Swiads captures spend and other metrics when you save an ad, stores them on that save, and lets you refresh, track changes over time, and export to XLSX. You get spend on what you keep, not filters across every ad in the library.
Different job. Denote Ad Spy watches competitors in-product. Swiads tracks your saves: refresh metrics including spend where available, growth over time, and a personal watchlist, without competitor Ad Spy or library-wide spend filters.
Not yet. Swiads is built for private capture and organization first. We’re also developing AI-powered ad creative tools that will let you choose the model that best fits your workflow. This feature is currently in development.
Denote lists Facebook, Instagram, TikTok, YouTube, Pinterest, LinkedIn, and Google. Swiads also covers Reddit and X alongside other major ad libraries and socials.
Swiads is $4.99 per month when paid plans launch. Beta is free. Denote Lite starts at $9 per month.